What the funds will be used for
Every donation goes directly to supporting the children and the campaign:
You can support us through the PavelAndreev Platform or with a donation to the “Usmivka” Association.
What is Kids Markets
Kids Markets is a national campaign that gives children aged 5–18 a real platform to build their own small business. To sell products they made themselves. To meet real customers. To learn from real situations.
It’s not a simulation. It’s not a game. It is a real outdoor market — in schoolyards and public spaces across Bulgaria.
The campaign launched on May 31, 2026 in Varna — under the patronage of Varna Municipality, the first municipality in Bulgaria to believe in this idea. In September 2026, with the support of Plovdiv Municipality, a kids market will also take place in Plovdiv.
In the age of artificial intelligence — entrepreneurs with values
We live in an age of artificial intelligence, automation, and technological change unlike anything seen before. In this age, one of the most important questions of our time is being asked:
What kind of people will run these technologies — and what will they use them for? What will we work on?
When they started out, Elon Musk didn’t decide to sell cars. Steve Jobs didn’t sell phones. They adapted and changed the way the world works — because they had a vision that went beyond profit. They started with one idea and the courage to share and carry it out. For better or worse.
In an age of greed — in a world where technology is increasingly used for control, manipulation, and the accumulation of power — we need entrepreneurs who think about people. Technology is a mirror of the people who create it. If we want a world where it serves people, not the other way around, we must start with the children. Not with lectures — but with real experience.
The world needs entrepreneurs with values now more than ever — people who love people. Not just those who think about profit, but those who ask themselves every morning: how can I make someone’s life better today?
They are a necessity — from the small business, from the person who repairs your home, to the person who creates technology that cures diseases. From the baker who knows your name, to the engineer and builder who designs and builds your home conscientiously. From the teacher who sparks something in a child, to the entrepreneur who solves a problem others don’t yet know exists.
People who create value for others — not just for themselves — these are the entrepreneurs the world needs. And they aren’t born that way. They are built.
The lessons no textbook teaches
School teaches a lot of knowledge — but it often misses the most important lessons: how to take initiative, how to solve real problems, and how to turn an idea into something of value.
How to create a product that makes someone happy. How to stand in front of a stranger and explain why yours is different. How to hear “no” and keep going. How to fail, get back up, and try again — better.
These lessons aren’t learned from a textbook. They’re learned in the real world — with real people, real customers, and real consequences.
To that we add something that is falling further behind in today’s digital world — social skills. Looking a customer in the eye. Hearing “no” and carrying on. Building trust. These are skills no algorithm can replace.
It’s hard to be a valuable entrepreneur. But that is also the greatest reward — changing someone’s life with what you create. Behind every successful product isn’t just an idea, but values, courage, and persistence.
This is exactly the gap we’re here to fill.
Musk and Jobs started with an idea.
Your donation could be the start of the next big idea — only this time, from a 9-year-old child from Bulgaria.
What the funds will be used for
Every donation goes directly to supporting the children and the campaign.
Prize fund
Prizes for the children with the best ideas at every market across the country and at the national final.
Support for outstanding ideas
Mentorship, resources, and the opportunity for children with the greatest potential to develop their idea further.
Organizing the final
Venue rental, technical equipment, and the awards ceremony at the final in Burgas on November 29, 2026.
Expanding the campaign
To reach more schools, more cities, and more children across Bulgaria.
The Kids Markets final
The best-performing young entrepreneurs from across the country will meet on stage, present their business ideas to a jury, and be honored in front of all of Bulgaria.
To take part, children must have taken part in at least one market during the season and have submitted a 60-second video short presenting their business idea.
The final is a message — that entrepreneurship with values is possible, that children can create value and change the world, and that Bulgaria has the next generation of brave thinkers.
Join the movement
Donate
Every amount matters. Small donations from many people build a big movement.
Share
Tell friends and colleagues. Every share reaches a new school, a new class, a new child.
Become a partner
If you represent a company or organization, contact us about corporate support.
Join
Follow the campaign in our Facebook group and be part of the community.
Making this possible together
Varna Municipality is the first municipality in Bulgaria to support this initiative.
Give them a chance to
change the world
In a world that needs more humanity and less greed, let’s build together a generation of entrepreneurs who create a better world — not a dystopia.